Though Ann's ebook hit the network marketing world by storm some time ago, I know that for some of you this may be your first exposure. It is my intention to give you an overview of this product and how it can help you in your network marketing or MLM business.

The Renegade Network Marketer by Ann Sieg is a 143 page ebook that was introduced in 2007. Along with the purchase of the book you also receive an actual marketing system which is called The Renegade Network Marketer Back End System. The cost for both book and system is a one-time $67. That's it!

The Renegade Network Marketer Book

First an foremost, this book teaches a new way of marketing called Attraction Marketing. Basically it means that you no longer need to chase after people trying to push your product or opportunity; instead they come looking for you.

The concept of attraction marketing begins with this...'Nothing Else in a business matters if good sales and marketing aren't being used'. You can have the best product, opportunity, compensation plan, etc...but if you don't know how to market it and yourself properly...all is lost. Good marketing is about providing a solution to what someone already needs, not what you think they need.

So many people in network marketing have asked the question, "I'm doing everything my up-line has told me to do, how come I'm not making any money?"  Ann addresses this issue in great detail in her book.  She talks about why your prospect really doesn't care what you have to say and why more emphasis should be put on the prospect and not your product.

You'll learn why it is vital that you understand that the most important benefit you have to offer is not your products, opportunity, business or company.  You should never talk about any of these things to a new prospect in the early stages.  People are looking for solutions...not opportunities.  It should be your goal to be that solutions provider.  Providing value first to your prospects is very important if you want a successful long-term business. 

People are starving for information...just think of how many times per day that you get on the internet and do a search!  We're an information hungry society and with the internet we can literally find anything we're looking for in just a few key strokes.  People are doing searches on the internet 24/7 looking for solutions to their problems.  Will you be the one to provide them with what they need?   If you're not doing that now...you should be!  This book will put you on the right path.

Another area that Ann talks about is your contacts or email lists.  You'll find out why you should protect 'your list' like it's gold and will come to understand why it is the most valuable asset in your business. 

The Renegade Network Marketer Backend System

As I mentioned before, attraction marketing is about people coming to you instead of you chasing after people.  Once you've learned the art of attraction, it is equally important to have a system in place to help you continue to grow your business.  It's great to get people into your opportunity, but what if that's not what their looking for at the time?  Well, eventually you're going to go broke! 

In order to continue to draw more customers or prospects to you, that may eventually join you in your opportunity, it is crucial to have a system in place that will allow you to make money before they even think of getting involved in your opportunity or company.  This system should be one that is working for you around the clock providing prospects with valuable information, with a solution to their problem.  It could be a low cost ebook or some type of service...what's important is that this creates an income for you while you are attracting people to you.  Keep in mind, you have not even mentioned your opportunity to them yet.  You've only provided them with what they asked you for and you in the process have created a positive cash flow for yourself.  Sounds good doesn't it?

So now you are making money while the system sells information to your prospects and attracts them to you.  Now because you are in positive cash flow, you can invest it back into your marketing efforts.  This will create even more leads for you, grows your contacts list and creates more up front income for you...the process continues and your business is growing!  Can you see how powerful this is?  Instead of going into debt purchasing leads lists, paying for advertising, etc.. just trying to get people to join your opportunity or purchase your products  (that they really aren't looking for or want), you have now created a situation where people are coming to you, asking you for what you have to offer, and in the process...you are making money...again...before they even know anything about your opportunity! 

Are your current marketing methods working for you?

I have been in network marketing and MLM for many years and up until this year I found myself struggling in my business.  I was doing everything that my up-line was teaching me to do which included buying leads lists, cold calling, in-home opportunity 'parties', attending weekly (almost daily) company calls, 3-foot rule...you name it...I've tried it.  All of this left me very frustrated and eventually almost broke!  It wasn't until I found Ann Sieg's Renegade Network Marketer that I was able to turn things around in my business. 

Whether you are new to MLM and network marketing or you are one of the many that is looking for a way to build your current network marketing business, I cannot express enough how important it is to get your mindset out of the 'old methods' of marketing.  Things are changing in network marketing and you need to be educated and prepared to change too.   Ann Sieg's Renegade Network Marketer book and system can help kick start your network marketing business.

Take that first step towards building your successful network marketing business today!